Technology offers more ways than ever for Americans to interact with their government, yet the turnout for the 2014 midterm elections was the lowest in 72 years. Even though citizens can read bills online, email their legislators and follow politicians on Twitter, many opt out of the political process.

But apathy isn’t an option for forward-thinking CEOs. While the business mantra is “the customer is always right,” the addendum today is, “the government is always right...