Nail these 6 things and your advocacy will improve.
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Remember, it was Berkeley PhD, Lee Drutman who said The Business of America is Lobbying.
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Ho ho ho,
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You know, one of the things I wanted to talk about is the fact that a lot of people believe that if they sign a petition or if they protest, that they're actually going to get something done. I'm really struck because our kids at school are attending a walk-out as many kids are regarding the gun violence and the events that happened in Florida a little while ago. And what's interesting is you can have a lot of people walk out, get together, protest, hold signs in solidarity and hope that...
You know, one of the questions I get asked a lot, and this came up last year when I was doing a bunch of podcasts and radio interviews is where did this idea come from? And I guess it goes back to actually the mid 90s. So I was working at MCA, which was the parent to Universal Studios and I was working in government affairs and in the course of doing that we were working with lobbyists, the Motion Picture Association, Senators, congressmen, heads of state, the executives at the company and...
I talked briefly on another video about the iLobby origin story, and when I worked at the studios in the entertainment industry at MCA at, was a parent to Universal and why it was important for and still is the entertainment industry or any industry, to work closely with the government, to work closely with Washington. And when companies realize that they tend to have some success in some cases it's outsized in terms of what they hope to accomplish. And in other times it's significantly less....