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On the sixth day of Christmas...

Uncategorized Dec 19, 2018

  On the sixth day of Christmas iLobby sent to me 6 ignoring reasons, 5 top mistakes...

4 groups that benefit, 3 common problems, 2 tips and training and a Congress in DC.

6 Reasons

  1. Issue

  2. Position

  3. Facts

  4. Arguments

  5. Story

  6. Ask

Nail these 6 things and your advocacy will improve.

Happy holidays,

John :-)

P.S. Share a FREE Christmas SWAY eBook stocking stuffer with your civic...

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On the fifth day of Christmas...

Uncategorized Dec 18, 2018

  On the fifth day of Christmas iLobby sent to me 5 top mistakes... 4 groups that benefit, 3 common problems, 2 tips and training and a Congress in DC.  

Top 5 Political Mistakes We All Make

  1. Complain

  2. Talk to wrong person

  3. Fuzzy thinking

  4. Focus on candidates, not issues

  5. Don't build a coalition  

Watch the video here.

Seasons greetings,

John :-)

P.S. Share a FREE Christmas...

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On the fourth day of Christmas...

Uncategorized Dec 17, 2018

  On the fourth day of Christmas, a lobbyist said to me there are 4 groups that benefit, who've overcome 3 common problems, use 2 tips and training and have a friendly Congress in DC.

4 Groups that benefit:

  1. Businesses & Special Interests

  2. Trade Associations

  3. Politicians

  4. Lobbyists 

Remember, it was Berkeley PhD, Lee Drutman who said The Business of America is Lobbying

Seasons greetings,

John :-)

P.S. Share a ...

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On the third day of Christmas...

Uncategorized Dec 14, 2018

  On the third day of Christmas, my true Rep. informed me about 3 common problems, 2 tools, tips and training and Congress under my tree.

Overcome the three common problems with

How To Change a Law

  • Gold Medal Winner, Readers' Favorite Awards, 2017
  • Finalist, 14th Annual American Book Fest, 2017
  • Finalist, 11th Annual National Indie Excellence Book Awards, 2017
  • Runner-Up, San Francisco Book Festival, 2017
  • #1 Amazon International bestseller in...
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On the second day of Christmas...

Uncategorized Dec 11, 2018

  On the second day of Christmas, iLobby sent to me tools, tips and training, and a Congress under my tree.

Tips, Tricks and Tools you need in your advocacy tool shed. 

Ho ho ho,

John :-)

P.S. Share a FREE SWAY eBook stocking stuffer with your civic-minded family, friends, and millennials.

12 Days of Christmas Song


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On the first day of Christmas...

holiday Dec 01, 2018

  On the first day of Christmas, the  government sent to me a new Congress under my tree. 

And an operating manual just for me.

SWAY: The Inside Secrets the Top 1% Use to Influence Policy Change and Get What They Want and How You Can Too... This Holiday Season. 


John :-)

P.S. Share a FREE SWAY eBook stocking stuffer copy with your civic-minded family and friends.

12 Days of Christmas Song

Day 1

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ilobby policy politics Nov 16, 2018
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Wasted Effort - 5 Mistakes to Avoid

gun reform policy politics Oct 31, 2018

You know, one of the things I wanted to talk about is the fact that a lot of people believe that if they sign a petition or if they protest, that they're actually going to get something done. I'm really struck because our kids at school are attending a walk-out as many kids are regarding the gun violence and the events that happened in Florida a little while ago. And what's interesting is you can have a lot of people walk out, get together, protest, hold signs in solidarity and hope that...

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How iLobby Started - Origin Story


You know, one of the questions I get asked a lot, and this came up last year when I was doing a bunch of podcasts and radio interviews is where did this idea come from? And I guess it goes back to actually the mid 90s. So I was working at MCA, which was the parent to Universal Studios and I was working in government affairs and in the course of doing that we were working with lobbyists, the Motion Picture Association, Senators, congressmen, heads of state, the executives at the company and...

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Advocacy Secrets


I talked briefly on another video about the iLobby origin story, and when I worked at the studios in the entertainment industry at MCA at, was a parent to Universal and why it was important for and still is the entertainment industry or any industry, to work closely with the government, to work closely with Washington. And when companies realize that they tend to have some success in some cases it's outsized in terms of what they hope to accomplish. And in other times it's significantly less....

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